Beeline Now
Tactical Marketing: Newsjacking
Coined by David Meerman Scott in 2011, this combo of “news” and “hijacking” made its way to the Oxford Dictionary and became a buzzword...
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Beeline Now
- Apr 6
- 3 min
Why Account-Based Marketing is an Effective B2B Solution
There are a number of things that make B2B marketing different from consumer marketing. For one, B2B marketing tends to be more...
Beeline Now
- Mar 16
- 5 min
Is Email Dead? Here's Why Email Marketing Is Still a Good Idea
Have you ever received a promotional email and clicked on it? Do you recall what made you take action—perhaps it was the content, the...
Mae Rivera-Moreno
- Apr 1, 2019
- 2 min
The Art of Targeting in B2B Marketing
Knowing your audience is key to a great marketing campaign In a world where people continuously get a deluge of information, standing out...