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Tactical Marketing: Newsjacking
Coined by David Meerman Scott in 2011, this combo of “news” and “hijacking” made its way to the Oxford Dictionary and became a buzzword...

Beeline Now
May 24, 20223 min read


Why Account-Based Marketing is an Effective B2B Solution
There are a number of things that make B2B marketing different from consumer marketing. For one, B2B marketing tends to be more...

Beeline Now
Apr 6, 20223 min read


Is Email Dead? Here's Why Email Marketing Is Still a Good Idea
Have you ever received a promotional email and clicked on it? Do you recall what made you take action—perhaps it was the content, the...

Beeline Now
Mar 16, 20225 min read


The Art of Targeting in B2B Marketing
Knowing your audience is key to a great marketing campaign In a world where people continuously get a deluge of information, standing out...

Mae Rivera-Moreno
Apr 1, 20192 min read
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