Azelle Lee

Breaking Down Silos: How CRM Connects Sales and Marketing

It's not uncommon for businesses to use a mix of various marketing technologies, each serving a specific purpose. Modern marketing...

Beeline Now

Can Outsourcing Marketing Help You Amidst Resource Cuts?

Slower growth forecasts, layoffs, and budget cuts – companies worldwide are feeling the pinch. And with a business environment that is...

Issa Aviles

Sales and Marketing Need to Rekindle their Relationship

I spent many years in account management before transitioning to marketing and then moved back to sales before starting Beeline. I’ve...

Mae Rivera-Moreno

Top 3 Lessons from 2022

2022 brought exciting opportunities to Beeline. Our hive grew, and we ramped up our teams while executing multiple campaigns. But it also...

Beeline Now Consulting Services

The Future of Marketing Events is Hybrid. Are you ready?

Marketing event models continuously evolve to meet current needs and trends, and to take advantage of new technology. With the onset of...

Beeline Now

B2B Versus B2C Marketing: What You Need to Know in 2022

While putting up a billboard with an attractive celebrity can make clothes fly off the shelves, or a discount voucher can make you...

Mae Rivera-Moreno

Empathy: The Key to Successful Marketing Campaigns

How many failed marketing campaigns do you have under your belt? In my 25-plus years in marketing, I have quite a few. One of the biggest...

Beeline Now

9 Tips to Optimize Your Forms

Are your landing pages not getting enough leads to justify the time and money you spend directing traffic to your site? The culprit can...

Beeline Now

Tactical Marketing: Newsjacking

Coined by David Meerman Scott in 2011, this combo of “news” and “hijacking” made its way to the Oxford Dictionary and became a buzzword...

Beeline Now

Why Account-Based Marketing is an Effective B2B Solution

There are a number of things that make B2B marketing different from consumer marketing. For one, B2B marketing tends to be more...

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