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Beeline Workshops
Strengthen your company's marketing
foundations with our
customized workshops!
Marketing Fundamentals Workshop
online 4 hours
For startups, rebranding orgs, and marketing teams building from scratch.
Learn how to craft a strong value proposition, align your brand messaging, and map your customer journey, so your marketing works across every channel and team.
Who Should Join
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Startup founders and brand leads
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Product marketers and CX teams
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Sales and marketing teams needing alignment
What You'll Gain
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A clear, differentiated value proposition
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Aligned brand voice, tone, and messaging
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A mapped customer journey
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A working brand guide for sales and marketing use
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A high-level 6-month marketing plan
Optional Add-on: Sales & Marketing Alignment Session
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Define shared goals, MQL/SQL criteria, and improve handoffs.
Brand Identity & Corporate Messaging Workshop
online 4 hours
Define what your brand says and how it says it. From visual design to tone of voice, this workshop helps create cohesive, credible branding for scale.
Who Should Join
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Marketing and brand teams
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Founders and startup teams
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Agencies or teams launching a rebrand
What You'll Gain
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A clear brand voice, tone, and messaging pillars
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A unified visual identity and design system
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A brand book and guidelines for internal and external use
Final Output
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Corporate visual identity
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Brand book/guidelines
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Branding applications
Prerequisites
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If rebranding: bring existing materials. For new brands: audience/market insights are useful.
What People Say
Very informative and lively session. The trainers were great. They tried to simplify the topics and the exercises were helpful. They were also generous with checking our exercises and gave their insights during the review.
