Boost Your B2B Marketing with Videos
Updated: Oct 6, 2022
These days, it’s not uncommon to see people glued to their devices, watching videos on YouTube or TikTok or even whole movies on Netflix. In fact, we're quite sure that the last video you saw before reading this isn't the first one you watched today. This trend applies to B2B as well. Check out the stats below:
Why Video Should be Every Marketer’s Priority?
In addition to this, we learned that 65% of executives have visited a vendor’s site after watching a video and 59% of senior executives agree that if both text and video are available on the same topic on the same page, they would prefer to watch a video.
To rise above the competition, producing quality content is key. So as a video marketer, always make sure that your videos are well-planned and executed.
Need to produce videos for your business? Here are 5 tips that can help.
Thinking of leveraging the advantages of video for your company? Here are the best practices to follow:
1. Know your audience.
Refresh your memory on who your target audience is and create content that will appeal to them. Do your research and look into what makes them curious. A good thumbnail increases the chance of viewers clicking on your video, and talking about things that interest your audience would make them stay and remember your company.
Don't be afraid to experiment and execute ideas that are outside the box. That unique idea might just be your ticket to a viral video!
2. Be purposeful.
What prompts the need to produce a video for your business? Do you need to educate customers, promote an event, or get more website visitors?
Make sure that your script and visuals serve their purpose, whether that’s to inform, entertain, or drive conversions. Including a good call to action makes your video more effective, as it encourages audience engagement. With actionable prompts like “Visit our website,” “Download our eBook,” “Sign up for the event,” and the like, you’ll keep your audience connected with your business even after they finish viewing your video.
3. Invest in good audio quality.
Investing in great audio recording tools is a must if you want to create a high-quality video. Of course, it’s a given that you should always produce high-resolution videos. But one thing that can set you apart from the rest is great sound quality.
Think about the times when you played a video you wanted to watch, but you found yourself disengaging simply because of bad audio quality. The same can happen to your business if your video’s sound quality isn’t good — your viewers might completely miss the message, no matter how engaging it is, if they don't feel compelled to stay until the end.
4. Analyze key metrics.
Analytics is an important tool in measuring the effectiveness of your video, but sometimes it can be a little tricky to navigate.
Suppose you're not yet familiar with technical terms like view count, play rate, engagement, social sharing, click-through rate, conversion rate, and the like; then analyzing them can be an overwhelming task. You can learn the ropes yourself or get the right people to help you gather and interpret your data.
Generally, the higher the numbers, the better your video is performing. Understanding these metrics can give you insights on how to tweak your future videos. For starters, it's good to improve your view count by making sure that people see your video. Depending on the results reflected in the other parameters, you can edit your script or put more visuals that encourage your viewers to watch the whole video and prompt conversions.
5. Hire an expert.
Having professionals to help you plan, produce and promote your content can be very helpful, no matter how new or experienced you are in the business. Partnering with marketing specialists who are skilled in the ins and outs of video production and have all the proper equipment and tools can help you save time and resources, and ensure high-quality video content.
Having worked for some of the most trusted businesses, Beeline can help you conceptualize and produce high-quality videos that get your message across, and help you get the most out of your content.
Visit www.beeline.com.ph now to book a consultation with us!