Should you outsource marketing?
Here are 5 things to consider.
It’s an exciting time to be in business. Companies of all sizes are trying to quickly transform and embrace all things digital. Technology has made it possible for us to test new ideas and explore new markets. The world, in a sense, has gotten smaller as everyone is now more connected than they’ve ever been.
But in keeping with the times, customer expectations have also evolved. Faster response times, higher service levels, superior experience --- these are musts in every industry. A single negative feedback and things can go quickly downhill. Add to this the fierce competition in the market --- how can you stand out and differentiate from everyone else? More importantly, how can you improve performance without having to spend an arm, a leg and everything else in between?
Outsourcing may just be the way to go. There are some business processes where outsourcing has become the norm: accounting, customer support, delivery services, to name a few. One area that would undoubtedly benefit from outsourcing is marketing.
Marketing is a resource-hungry department that does a lot of heavy lifting. But it’s also the first thing to get cut when companies are trying to lower costs. Outsourcing marketing provides companies with the flexibility to get more resources when the need arises. Even one-person marketing teams can get access to much needed content creators or digital marketing specialists whenever they launch a campaign. Companies trying to scale can tap the services of experienced marketing consultants when creating strategic plans to help them go to market.
There are so many reasons why outsourcing to augment your marketing resources makes good business sense. Below are just some of them:
1. Quick access to specialists and experts
Companies only offer services that they’re already good at. Marketing firms already have the resources, infrastructure, technology and processes in place to help you with your needs. Most also invest in training and certifying their people, ensuring that you get quality service.
2. Hiring a team versus one person
Outsourcing marketing means you can extend your marketing team without the headaches of recruitment and development. In addition, employee turnover becomes a thing of the past. Since your agreement is with a company, that company is obligated to provide you with the resources you need to do the job within the time frame agreed upon. This lets you build more agility into your operations.
3. Cost savings
Outsourcing means less investments in salary, benefits, equipment, technology and training. Sure, the company might charge you a bit more than what you’d pay for a new graduate. But if you factor in all the other costs you’d need to spend on a headcount or two, then outsourcing would still be the better option.
4. Mitigate risks
This is true especially for new organizations who are in the midst of expanding. You have new channels you want to explore, new markets you want to conquer but you’re not 100% sure if it will get you the ROI you want. Outsourcing provides you a new way to test your strategies without having to go all in just yet.
5. Go to market faster
Since you’re outsourcing to experts who already have everything in place and who have the ability to execute, you can go to market fairly quickly. If you want something done and you don’t have the marketing resources or capabilities to do it yet, outsourcing is the fastest way to make it happen.
Beeline is a marketing consultancy that offers Marketing as a Service to companies that need to augment their marketing resources to lead, plan and execute full marketing campaigns or smaller marketing projects, whether digital or offline. To learn more about us and our services, click here.