An Introduction to
Digital Leads Generation

We have long known that 89% of B2B buyers use the internet during the research process. Today, especially with the pandemic, B2B sales and marketing leaders need to embrace a digital-first go-to-market strategy. Unfortunately, B2B sellers have fallen way behind B2C in terms of digital marketing and engagement. This needs to change.  

Learning Objectives  

This workshop aims to introduce participants to the digital leads generation campaign process, including:  

  • Mapping out the customer journey  

  • Designing content for each stage of the customer journey  

  • Understanding the different digital channels and platforms and how each can be used to support the campaign  

  • Closing the loop with Sales  

  

Audience and Pre-requisites 

This workshop is designed for marketing heads of IT companies. It is assumed that they already have some basic understanding of digital marketing.    

 

Topics Covered 

  • What you need to know before starting a campaign 

  • Overview of Digital Channels and Platforms 

  • Mapping out the Customer Journey 

  • Connected Sales and Marketing: Closing the Loop with Sales 

online         2.5 hours

Customer Personas Workshop

online         2 hours

A Customer Persona describes a typical individual in your target audience. It includes their demographics, their motivations, how and where they get information, and their influencers. It also considers how they might react to and evaluate your product or service.    

 

Understanding and developing customer personas for your target audiences can help you to: 

  • Increase relevance of messaging in all marketing communications   

  • Select the most appropriate marketing channels to reach them more effectively 

Learning Objectives  

By attending the Customer Personas Workshop, you can:  

  • Learn the foundations that need to be in place prior to launching marketing efforts  

  • Understand and develop your own customer personas 

  

Audience and Pre-requisites 

This workshop is designed for marketing heads of B2B companies.  No pre-requisites. 

 

Topics Covered 

  • The Value Proposition 

  • The Customer Persona 

Copywriting Workshop

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Learning Objectives  

  1. Become more effective writers (and editors) 

  2. Clearly communicate key messages given a particular audience, in alignment with corporate standards 

  

Audience and Pre-requisites 

This workshop is designed for <insert>

 

Topics Covered 

  • Copywriting Basics 

  • Writing Frameworks and Techniques 

  • Common Applications – Headlines, Social Media, the Creative Brief  

  • Tools and Tricks of the Trade 

WHAT PEOPLE SAYS

Very informative and lively session. The trainers were great. They tried to simplify the topics and the exercises were helpful. They were also generous with checking our exercises and gave their insights during the review.

Great session! Facilitator was very clear and organized.

online         4 hours

Editing your Wix Website  

online         1 hour

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Learning Objectives  

By attending this workshop, you can:  

  • Learn the foundations that need to be in place prior to launching marketing efforts  

  • Understand and develop your own customer personas 

  

Audience and Pre-requisites 

This workshop is designed for <insert>.

 

Topics Covered 

  • Topic 1

  • Topic 2