Lisanne Tumang
Scarcity in Marketing: Why it works and how to leverage it
Did you ever quickly add an item to your cart when you saw that there were only “2 Stocks Left” or that the promo was only valid “Until...
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Hapy Benitez-Ting
- Nov 5, 2021
- 3 min
Boost Your B2B Marketing with Videos
A Quick Guide to Producing Videos for your Business
Hapy Benitez-Ting
- Jul 23, 2021
- 5 min
9 Actionable Content Marketing Tips for B2B Marketers
Every day, people are bombarded with thousands of advertisements — a lot of which they opt to skip. So how can you get past the clutter...
issabee
- Jun 19, 2019
- 3 min
How to Get Started on B2B Digital Marketing
Digital marketing is often seen as a B2C strategy. After all, it’s much easier to sell commodities and consumer items online than...
Mae Rivera-Moreno
- Apr 25, 2019
- 3 min
Should you outsource your marketing?
Here are 5 things to consider. It’s an exciting time to be in business. Companies of all sizes are trying to quickly transform and...
Issa Aviles
- Apr 11, 2019
- 2 min
Marketing Tech to Non-Technical People
In the past, it was enough for a company selling IT solutions to talk to just one person: the CIO. But now, technology is everybody's...
Mae Rivera-Moreno
- Apr 1, 2019
- 2 min
The Art of Targeting in B2B Marketing
Knowing your audience is key to a great marketing campaign In a world where people continuously get a deluge of information, standing out...
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