The Consumer

is Changing

(so your Marketing needs to transform too!)


Modern companies need modern marketing.

Today's buyers hold so much power: with a few taps on their phone or keyboard, they can research and compare options without ever contacting your business or setting foot in your store. Analysts say:

94% of B2B buyers conduct online research at some point in the buying process and 59% of buyers prefer to do research online instead of interacting with a sales rep.

90% of decision-makers no longer respond to cold calls or emails. Buyers are 5x more likely to engage if the outreach is through social media or a mutual connection.

Because of changing buyer behaviors, marketing organizations face the following challenges:

  • Standing out and grabbing customer attention. If you're a single fish in a sea of options, having a clear value proposition and knowing your customer are key. Relevance and empathy through quality content are more important than ever. 

  • Understanding the buyer journey. You need the ability to deliver a seamless customer experience that connects both online and offline customer touchpoints. 

  • The ability to use data for competitive advantage. If there's anything that defines today's digital world, it's data. Every move we make in the digital world leaves a trail of clues about behaviors and preferences that marketers can use to make better, more effective campaigns -- all within the bounds of data privacy law, of course. 

  • Limited marketing capacity and marketing staff churn. In many organizations, it is the business owners or sales directors who double as marketing strategists, and the marketing team is responsible mostly for execution. This leaves true marketers feeling limited in terms of career growth and development.

Beeline addresses these challenges for you and lets you tap into some of the best marketing talent in the Philippines.